POU Water Purifier Market Size, Analysis, Opportunities, Business Outlook, and Estimations by 2031

According to a new report published by Allied Market Research, titled, “POU Water Purifier Market,” The POU water purifier market size was valued at $22.6 billion in 2021, and is estimated to reach $33.9 billion by 2031, growing at a CAGR of 4.1% from 2022 to 2031. The report provides a detailed analysis of the top investment pockets, top winning strategies, drivers & opportunities, market size & estimations, competitive landscape, and changing market trends.

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Economic growth of developing countries as well as developed countries, is leading to the development of infrastructure and a rise in commercial building construction, which is expected to drive the POU water purifier industry in these countries. Growth in concern about safe & contaminant-free water among the consumer is anticipated to drive the demand for POU water purifiers. POU water purifier market trends is expected to propel the growth of the market in the upcoming years. In addition, the rise in the adoption of water purifiers globally, owing to an increase in awareness about waterborne diseases and the adverse effect of contaminated water among the consumer is expected to fuel the growth of the POU water purifier industry.

The global POU water purifier market is segmented into type, technology, end-user, distribution channel, and region. By type, the market is divided into countertop filters, under the counter filters, and others. Depending on the technology, the market is divided into UV, RO, UV+RO, and others. On the basis of end users, the market is divided into household and commercial. As per the distribution channel, the market is divided into B2B and B2C. B2B segment is further divided into hypermarkets & supermarkets, specialty stores, and others. Region-wise, the market is analyzed across North America (U.S., Canada, and Mexico), Europe (Germany, France, Italy, Spain, UK, Russia, and rest of Europe), Asia-Pacific (China, Japan, India, South Korea, Australia, Thailand, Malaysia, Indonesia, and rest of Asia-Pacific), and LAMEA (Brazil, South Africa, Saudi Arabia, UAE, Turkey, Argentina, and rest of LAMEA).

Region-wise, Asia-Pacific was the largest market in 2021 and had the highest market share of 3.0%. Companies operating in the Asia-pacific POU water purifier market are offering innovative products to sustain in the competitive market. This is likely to expand their business operations across different countries in this region and increase their customer base. Moreover, an increase in disposable income and economic stability are some of the major driving factors for the Asia-Pacific POU water purifier market.

Some of the key players profiled in the POU water purifier market analysis include A.O. Smith Corporation, Ace Hygiene Products Pvt. Ltd., Amway Corp., Brondell Inc., BWT Holding GmbH, Crystaline Water Master Co., Ltd., Culligan International, EcoWater Systems LLC., Eureka Forbes Limited, Hindustan Unilever Limited, Katadyn Products Inc., Kent RO Systems Ltd., Koninklijke Philips N.V., Panasonic Corporation, and Pentair.

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